We build. We teach how.

Extending Arabic-speaking professionals with AI·

We teach Arabic-speaking professionals to build what they couldn't build before, and operate at a level they couldn't reach before. Arabic-first, taught by practitioners who build and ship.

Practical experience, not theory

We learned AI by building real products with it — inside teams working to real goals and real deadlines. So what we teach is experience we applied ourselves, not theory we read.

We sharpened that experience inside some of Saudi Arabia's most prominent startups and institutions — Ninja, Mrsool, Haraj, Jahez, JeelPay, and SAMA — where we built and shipped products and led teams.

What we believe

Arabic is your strength

The biggest technological shift of our generation is happening now — and you deserve to take it on in your own language. We design every program Arabic-first: built for our market and how we work, not translated after the fact, with the English terms you already know kept in place. When you learn in your own language, you understand deeper and apply faster. Our goal is simple: every Arabic-speaking professional using AI with confidence in their work and their business.

Extension, not fear

AI won't replace you — but the people who master it move ahead. Our job is to make you the one using it — and to leave you with the skills you need to lead and stand out in your field.

Led by practitioners

Bady Ammar

Head of Academy

Led product at several of Saudi's leading startups.
Khalid AlHarthi

Director of Product & Technology

Built and launched products at leading Saudi startups.
Yasser AlDosari

Partner

Led security teams at several fintech companies in Saudi.