Solo Founder AI

Master the business skills every solo founder needs, validation, pricing, marketing, and growth, so the products you build with AI don't die in obscurity.

Bady Ammar

Head of Extend Academy

650 1,000

Purchased 50+ times

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Live sessions

Join the upcoming sessions at your own pace. No cohort selection needed.

About The Program

AI tools have made it possible for one person to build what used to take a team. But the graveyard of shipped-but-dead products proves that building is only half the battle. The other half, finding customers, setting the right price, choosing distribution channels, and growing beyond launch day, is where most solo founders fail. Solo Founder AI is the business playbook for the AI builder era. You'll learn to validate ideas before building, define MVPs that solve real problems, design pricing that captures value, and execute go-to-market strategies that reach the right people. Every exercise uses your own product, you leave with a complete, ready-to-execute Go-to-Market plan. This course is the third pillar of the StayOnTrain builder trilogy: Zero to Shipped teaches you to build, Shipped to Scaled teaches you to operate, and Solo Founder AI teaches you to sell.

What You'll Learn

Validate a product idea using customer conversations and lightweight experiments
Define an MVP that solves one core problem, not a feature wishlist
Design a pricing model that captures value from day one
Build a launch plan targeting early adopters through the right channels
Collect and synthesize user feedback into actionable decisions
Execute a go-to-market strategy using content, community, or outbound
Acquire your first 10-50 paying customers with a repeatable process

Program content

The first two lessons are free to watch, enroll for full access.

1 Start Here 3 lessons

Same Product, Two Different Outcomes 5:29

2 What Is a Solo Founder? 4 lessons

What a Solo Founder Actually Is 5:24
Getting Legal in Saudi Arabia 9:24
Meet a Solo Founder 28:33
Practical: Interview a Solo Founder

3 Idea Validation 8 lessons

You Are Not Your Customer 9:24
Is It a Real Problem? 7:20
Who Exactly Is It For? 7:04
Is Anyone Already Paying? 10:02
The Interview Script 7:39
A Real Customer Interview Soon
Practical: Three Real Conversations 11:27
Assignment: Three Real Conversations Soon

4 Build MVP 4 lessons

MVP Doesn't Mean Crappy 9:03
Build, Don't Polish 6:44
What Will the MVP Teach You? 5:34
Practical: Build the MVP and Document Your Learnings

5 Acquire Your First Customer 10 lessons

Why Your First Customers Are Different 5:01
Finding Your First Ten 3:23
Getting to Yes 4:55
Babysitting Your First Customers 6:43
Usability Testing 10:03
Field Usability Test Soon
Setting Up Feedback Channels 9:53
Signal and Noise 10:45
Practical: Get Your First Paying Customer 3:53
Assignment: Get Your First Paying Customer Soon

6 Pricing 8 lessons

Why Builders Underprice 6:22
The Four Models 15:29
Price the Outcome 4:15
How Much, in SAR? 8:27
Testing Your Price 6:39
The Pricing Page 11:24
Changing Your Price Later 7:59
Practical: Your Pricing Hypothesis Soon

7 Distribution 15 lessons

Distribution IS the Product 5:55
Attention, Trust, and Your Message 7:57
The Six Channels 12:48
Where Does Your Customer Spend Time? 10:36
Pick ONE Channel 6:11
The Tactics 7:33
Write About the Problem, the Customer Finds You 4:00
Paid Campaigns 9:01
Meet a Marketing Expert 39:43
Referrals and Discount Codes 5:14
Acquisition Loops 6:40
Influencers 17:48
Partnerships and Events 4:11
Marketing as a System 6:01
Practical: Your Distribution Plan Soon

8 The Long Game 3 lessons

Do They Stay? 12:18
Decide the Future of Your Business 11:33
Closing 5:55

Requirements

Can build a functional digital product using AI tools (Claude Code, Cursor, or similar)
Has a product idea or an existing product to apply the course to

Who This Is For

AI builders who can ship products but have zero business experience
Side-project founders who want to turn shipped products into revenue
Solo founders building with AI tools who need a structured business framework